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It is estimated that well over 90% of SMS messages are read.
Even if they are unsolicited.
It is against the law to send unsolicited SMS messages the ICO are constantly issuing fines and closing business that carry out these activities.
However sending messages to your customers who have opted in to receive messages means you have direct access to them, you can make exclusive offers and promote events directly. Here are some examples of how business could use SMS messaging.
SMS Marketing – Keyword rental or short code
Contact 1000’s of your customers on their mobile phone or smartphone, spend only pennies Text RA36N to 60777 to find out more!
Send your SMS message to b2b or b2c contacts
- Business Continuity Text Messages
- Promotions via SMS Messages
- Information and updates from SMS messages
- Group recipients to receive specific SMS messages
Have a look at our blog about SMS messaging and how it can be used by different business.
How does it work?
By using a short code you can quickly gather details from your audience.
There are two ways to do this, either rent a keyword on a dedicated short code for a period of time or rent your own short code number, that you will use to send and receive your SMS messages.
We supply either and we manage your responses for you.
Your audience pay their standard network rate for sending the SMS message or you can pay for the SMS message and your contact sends the SMS message for FREE!.
You pay a fixed price per response SMS that you send.
You set your budget for sending at the start of the rental, once you reach that budget no more text messages will be broadcast, until you add more credit.
Text “Buy_one” (the keyword) to 60777 (the text or SMS short code)
Can I send the keyword to a different number?
If you are just renting the keyword you cannot specify the SMS shortcode and you will only be given responses that start with your keyword or phrase. In our example you would receive a message if you asked people to send this keyword “Buy_one Yellow”
How may keywords can I have if I rent a text short code?
By renting your own text short code you have an unlimited number of keywords available, you can run different promotions or make geographic selections by changing the keyword for each different locations.
However the set up costs are significant and there is a minimum 12 month contract payable in advance. This option is really only open to large multiple groups.
What’s the difference between renting a keyword or a text short code
Primarily cost, renting a keyword is cheaper per month but you are limited to only that word or phrase but this is suitable to most business and you can add a second word so you can differentiate where a message originates from.
Renting your own short code is more expensive but you are not limited to the number of keywords that you have. You do need to take a minimum contract however and there are setup fees as well.
What packages are available
Campaign management varies depending on the amount of time you wish to allocate and the length of contract. We start at a basic monthly fee through to an integrated campaign that might include telemarketing.