Telemarketing is an AI proof way for businesses to communicate directly with new customers. By targeting specific areas & sectors, return on investment (ROI) is very high in comparison to other forms of marketing. Return on investment (ROI) is very high for telemarketing because of the volume of interactions that can be achieved to very targeted companies or individuals.
You dont need to know anything about telemarketing or lead generation
What is Telemarketing?
3 Easy Steps To Using Telemarketing With Your Next Campaign
Step 1
Define the offer you want to promote
Step 2
Identify your ideal customer & get data
Step 3
Create training material for our agents
Finally
Handle enquiries & leads
Get started!
You’ve already defined your offer.
You have an idea about who your customers are going to be.
You are prepared to process leads when they arrive.
Set the start date for your campaign.
We normally need about a week to prepare and train our agents.
Learn more about pricing by scrolling!
Why You Need To Outsource Your Telemarketing!
Often we work with clients who just don’t have time to make their own sales calls.
The day to day pressures of getting business done just over take and at the end of the week no call have been made!
Tried making your own call but Not Working For You?
Why did your campaign fail?
- Sales team too busy?(!)
- Poor data
- Lack of follow up?
Sometimes you need to have a thorough check under the bonnet to check you dont have a pup!
Build sustainable campaigns
[link to other services]
Frequently Asked Questions!
How much does it cost to outsource telemarketing? Isn't cold calling just a waste of time? We are a professional services business how would we use telemarketing? What is the difference between Cold Calling & Warm calling? Why does cold calling have such a negative reputation? Why cant we do this ourselves? Is telemarketing expensive?
Why you should use us for telemarketing with your next campaign.
Telemarketing is by far the quickest and most effective marketing tool for b2b sales. (According to the DMA every £1 spent on telemarketing returns £11)
- Cost of digital ads are going up, if your website or landing page isn’t optimised
- SEO is great but takes sometime to work (especially if you need to update your website)
- Your competitors won’t know what you are doing!
Sectors where Telemarketing Gets Results
We have experience across a wide range of sectors. Whilst no two campaigns are ever the same we do find similarities in results and responses.
How much does telemarketing Cost?
Cost vary by campaigns and clients but we charge a fixed contract price.
We NEVER work purely on commission
(Even if you ask
REALLY nicely)
Get your Telemarketing Campaign running!
If this your first campaign with us, we need a kick off meeting to gather material, understand the resources you have available and understand the campaign objectives.
We can normally be running in a week from this meeting!
You can scour the internet for a hack or get started !
Get Results!
Get your quote for your next telemarketing campaign!
Why do most businesses use Telemarketing?
Lead Generation
- To generate appointments for field sales teams.
- Find new opportunities for additional product sales from existing customers
- Upsell consumables
- Increase service frequencies
- Seasonal opportunities
Product Launches/Networking
- Invitations to launch events
- Promote product demonstrations
- Target competitor products with your “new Improved” product
New Business Development
- Finding customers for a new branch or office
- Support advertising campaigns
- Targetted to sector
- By locations
- Approach customers from a competitor
Is Telemarketing Expensive?
Telemarketing is not expensive compared to running a field sales team. A telemarketing team normally has to function with an existing field sales team. If you wanted to start your own telemarketing team this is what you will need.
We offer full consultancy if you are going to build your own team let us help!
10 things you'll need for a successful telemarketing team
- Premises
- Equipment, telephones & computers, call recording capabilities.
- Disaster Recovery (backup systems)
- Record System (CRM) a spreadsheet won’t cut it!
- Staff!
- Managers
- Technical, IT posibly product specialists
- Agents, active on the telephones for you
- Training Programs, New Starters & New Campaigns
- Quality Systems – Maintain the quality of calls as well as regulatory requirements
- Staff Admin
- Recruitment
- Payroll
- Pension
- Sales Funnel
10 reasons you should outsourse your telemarketing to us!
Do not have resources to put in place the “Ten Things you need to start your own telemarketing department”
You or your sales team never have time to make the necessary calls
You or your sales department complain about a lack of leads
You do not have a large enough sales funnel to justify a full-time operation
Your business is seasonal
Dips in sales during Summer or Winter holidays
You need to invest capital into your product or service
Not to increase your business overheads
You don’t have the skills necessary to run a full-time telemarketing team
You only require telemarketing to support occasional projects
Outsourcing means the flexibility to scale your operation up & down as you need
You don’t have the resources to quality check calls routinely
How much does it cost to outsource telemarketing?
We charge an hourly rate per agent. The cost for your campaign will depend on the length of the contract & the number of agents needed.
[Book a call or complete form]
After training, you can book time as you need on an ongoing monthly basis.
Our Hourly rate for Telemarketing per agent includes:
- Call charges to UK landlines only – mobile & overseas available
- Preparation of training material
- TPS/CTPS checks on all telephone numbers
- Call recording
- Quality Checking
- Ongoing training
Is there a minimum contract?
We do have a minimum contract term. New customers need to allow for the training of agent/s.
Once we have created the training for your business, we can be more flexible.
[Book a call or complete form]
Flexible Contract Delivery
- Our contracts are flexible.
- Weekly
- Monthly
- Seasonal
- We tailor our delivery to your requirements.
Training
On going training
Use our call maps not scripts
Book on our training
What is the difference between cold calling & warm calling?
Cold calling is contacting (normally a telephone call) a person or company that has never been in contact with your company, brand or product with the aim of ultimately selling your company’s products or services.
Warm calling is contacting a person or company that has had some interaction with your company in the past
Is cold calling dead?
No there will always be a need for businesses to find new customers that they have never been in contact with before.
Data is more readily available today so cold calling a list of targeted customers is actually a great way to use your time allocated to sales.
Why does cold calling have such a negative reputation?
It is difficult to make effective cold calls!
Many people in sales find it hard to put the time & effort into becoming proficient at making cold calls. They will also find it hard to engage with people at networking events or exhibitions. At Ræcan we train our teams to remain focused on quality & results to make sure our campaigns deliver consistent results for our clients
Peoples experience of cold calls at home is bad!
Calls made to individuals or households can have negative results. Particularly if personal data has not been gathered in accordance with the relevant regulations.
Abandoned automated calls are actually the source of most of the fines issued in the UK & Europe, however, companies offshore are not governed by the same rules & often use data that has been resold illegally.
Sectors Where Telemarketing Creates Growth!
Telemarketing is a very cost effective when compared to other outreach channels.
It does require skill & training to be effective.
[Read Our Alternatives]
Our teams are effective at making appointments & generating new business.
Markets we work in delivering telemarketing campaigns
We have worked in many sectors over the years these are some examples of companies we have :
- Accountants
- Architects
- Business Coaches
- Business Networking
- Care Sector
- Car Dealers / Garages
- Charities
- Cleaners – Domestic & Commercial
- Dentists & Doctors – Data Cleaning
- Engineering Companies
- Manufacturing Buseiness
- Furniture Suppliers
- Garden Centers
- Golf Clubs
- Gyms
- Hotels / Restaurants / Pubs / Bars
- Online retailers
- Shops
- Software As A Service Sales
- Training Companies
Find out more about our marketing services in your sector here.
Combine Telemarketing with your marketing campaigns
Like any marketing campaign, the most effective use of telemarketing is when it is combined with other elements to deliver an impactful campaign.
Use our telemarketing team or talk to us about including some digital elements to your campaigns like landing pages & targeted SEO
[Book a call]
"Just Google ..... "
Back to the top!
Jump Back
Questions we get asked about Telemarketing
How much does it cost to outsource telemarketing?
Costs are normally calculated by estimating the time taken to make the required number of calls, the data required, the time available to make calls and the costs of employing staff
Isn't cold calling just a waste of time?
No cold calling is a very effective method for reaching new customers. It is difficult sometime that is why there are so many hacks online!
We are a professional services business how would we use telemarketing?
Contacting past customers, arranging reviews and updates with existing accounts/customers are day to day activities. Increasing awareness about new products or referal schemes are also highly productive activities.
What is the difference between Cold Calling & Warm Calling
We’re not even sure if there is something called “Warm calling”! Cold calling is contacting a prospective customer without invitation or prior request. Surprisingly, a lot of businesses don’t make calls to people who ask them to call! We do both!
Cold outreach is similar but is generally via some kind of text based messaging. A phone call is far more effective!
Why does cold calling have such a negative reputation?
Like any effective technique, there are people who take advantage of the 1-2-1 nature of cold calling to manipulate vulnerable businesses & people.
Without training, cold calling is also a very difficult skill and quite often the entry level to telesales is low. High turnover of staff makes cold calling some people’s only experience of selling!
Why can't we do telemarketing ourselves?
You can! Often, the barrier to businesses making their own telemarketing calls is time and other work pressures. We don’t have any presentations or delivery deadlines to meet, so we just get on with making calls!
Is telemarketing expensive?
No telemarketing is very cost effective, particularly if you make use of the results gathered in future campaigns. In some cases we just call businesses contacts to make sure they are upto date before the information is used in other marketing activities.
What is the difference between telemarketing and cold calling?
There is no real difference. Normally we call businesses where there hasn’t been any prior contact. Telemarketing does tend to have a longer terms sales goal, where as cold calling is sometimes more immediate. (There are very strick rules about taking payments over the phone!”
Is cold calling illegal?
No cold calling is not illegal. There are strick regulations about taking payments over the telephone!
In the UK there is an opt out list for consumers called TPS and businesses CTPS.
What does TPS stand for?
TPS stands for the “Telephone Preference Service” it is a list that is voluntery but you would be a fool to call individuals registered. It does take 28days for new registarations to take effect.
Genuine Consumer Research is excempt from these restrictions, any respectible research organisations will explain this if they call, many scammers pretend to be carrying out surveys to get around this list!
What is TPS?
Telephone Preference Service (TPS) is a list managed by the Direct Marketing Association (DMA) You can register your telephone number (CTPS for businesses) to prevent reputable companies from calling you.
Opinion poles and market research surveys are exempt from TPS, this is used some times as a tactic by scammers to excuse their calls. Reputable polling businesses will not coerce you into taking part in their research!
What can you do if a company is on the CTPS list?
If a business is on the CTPS list (Commercial Telephone Preference Service) you will have to find another way to interact with them! Lucky for you we have a variety of ways for getting contact details!
Find out more book a call
How do you get data for telemarketing campaigns?
Sources of data are the critical component in any marketing activity. We have a large amount of our own data but we also purchase data. Segementing data is critical using SIC codes rather than general classifications is always best!
Does Telemarketing work overseas?
Of course! We only make calls in English but that doesn’t mean calls are not effective!