Want more people to find your website and become customers?
Search Engine Optimisation (SEO) is the key.
SEO helps your website show up higher in search results, bringing more visitors to you without you having to pay for every click.
Find out how to use SEO to grow your business, whether you’re just starting out or have been around for years. Let’s make your website your best salesperson.
3 Steps To Win At Search Engine Optimisation
Step 1
Create a clear target customer for your content
Step 2
Audit Your existing content
Step 3
Optimise your website and pages
Finally
Monitor and update with new content
Let's Get started!
What you can do to deliver better results for your website in search & AI results
Improve your existing website & blog performance.
Tackle key areas to maximise your return.
Scroll further to find out more
Do You Really Need Search Engine Optimisation (SEO)?
Yes most businesses regardless of size, will benefit from focusing on SEO a little bit more.
Large business: Lose track of content and link structures
Small business: Lack the resources (time, normally) to concentrate on creating strategy and content that works for them
Even if you use Social Media to do alot of your marketing, being found in search results
will see you one step ahead of your competitors.
With increases in the use of AI good SEO with standout from the crowd for a number of reasons! Don’t blindly rely on quick wins to deliver the results your business needs.
[LINK TO WHY E-mail needed to increase advertising]
No Idea where to start?
We can help!
Below are useful practical tips and guides you can use to improve your website.
Adopt our structured approach and outsource the elements you either don’t have time or the resources to complete.
If you are not techincal you should still have a broad understanding about how SEO works.
Frequently Asked Questions!
Not too technical but useful!
Is SEO difficult? Is it too late to start using SEO? Is SEO expensive? Are there any risks in outsourcing SEO? Is there a template I can use? How will I know if it is working? Can I do SEO by myself? I have a Shopify site can I use SEO? Can I optimise other content?
Headline Benefits of Outsourcing SEO to Ræcan
- High Return On Investment – Low cost
- Quick to deploy
- Confidential
- Target Competitors directly
Go To Content
Practical Case Studies
Find out more about practical case studies
Want To Do Your Own SEO?
Join one of our online group courses & manage your own SEO. Understand exactly what ‘moves the needle’ for your website
Want to discuss your project?
Each project is different. Book a call to talk to us about your SEO requirements
What is SEO and Why Does it Matter for Your Business?
What is SEO?
SEO, or Search Engine Optimisation, is the process of improving your website so it ranks higher on search engines like Google for relevant searches. Think of it like this: when potential customers in the North West, South West, or anywhere in the UK search for products or services you offer, you want your business to be one of the first they see.
Why is SEO important?
Research shows that 97% of people research products and services online before making a purchase. Being visible at that moment is crucial. Effective SEO doesn’t just drive more traffic; it drives the right traffic. It connects you with people actively looking for what you provide, which means they are far more likely to become customers.
For small businesses, SEO levels the playing field. It allows you to compete with larger companies by targeting specific niches and local customers. By creating a user-friendly website with valuable content, you build brand credibility and trust, turning your online presence into a powerful tool for generating leads and sales.
Why is SEO important for SME's?
For small businesses, SEO levels the playing field. It allows you to compete with larger companies by targeting specific niches and local customers. By creating a user-friendly website with valuable content, you build brand credibility and trust, turning your online presence into a powerful tool for generating leads and sales.
The Core Components of a Successful SEO Strategy
A strong SEO strategy is built on several key pillars working together. Each element plays a distinct role in improving your site’s visibility and performance.
Website Audit: The Starting Point
How to measure
Regular audits
Make updating your audits part of your over all strategy. A full review quarterly with a review of new content when it is published, will keep you up todate
What does an SEO AUdit include?
- Website Crawlability and Indexing: Can search engines easily find and understand your pages?
- User Experience (UX): Is your site easy to navigate? Is it mobile-friendly and fast-loading?
- On-Page Elements: Are your titles, meta descriptions, and headers optimised?
- Backlink Profile: What websites are linking to you, and are they high-quality?
This initial analysis forms the foundation of your SEO plan, highlighting the most critical areas for improvement.
Keyword Research: Finding Your Customers' Language
What is keyword research?
Keyword research is the process of identifying the words and phrases your target audience uses when searching for your products or services. This is a crucial step because ranking for the wrong keywords won’t bring you qualified leads.
The goal is to find high-volume, relevant keywords that match what potential customers are looking for. For businesses in the North West and South West, this includes location-based terms like “accountants in Manchester” or “plumbers in Bristol.”
A comprehensive keyword strategy also involves competitor analysis. By understanding what keywords your competitors are ranking for, you can uncover opportunities and develop a plan to outperform them.
How To:
To lead magnets on keyword research. Collect e-mail addresses!
Blog posts linking back to this section of the page SEO Keyword Research
SEMRush Affiliate!
On Page SEO: Optimise Your Content
On-page SEO refers to all the actions taken directly on your website to improve its search ranking. This involves optimising both the content your visitors see and the “behind-the-scenes” elements that search engines read.
Key On-Page Search Engine Optimisation Techniques
Content Optimisation
Creating high-quality, relevant content that incorporates your target keywords naturally. This includes your main service pages, product descriptions, and blog posts.
Meta Data
Writing compelling meta titles and descriptions that entice users to click on your listing in search results.
(You might want to add a compelling opening paragraph to your content!)
Heading and Structure
Using header tags (H1, H2, H3) to structure your content logically, making it easier for both users and search engines to read.
Link To Video & Blog
Internal Links
Linking between relevant pages on your own website to help search engines understand the relationships between your content and to guide users through your site.
Technical SEO: A Foundation for Success
Technical SEO focuses on improving the technical aspects of your website to help search engines crawl and index it more effectively. A technically sound website provides a better user experience, which is a key ranking factor.
Technical Foundations for Search Engine Optimisation Success
Website Speed
Ensuring your pages load quickly, as slow sites lead to high bounce rates.
Mobile Friendlisness
Making sure your website looks and functions perfectly on all devices, especially smartphones.
Crawl Errors
Finding and fixing broken links or other errors that prevent search engines from accessing your content.
Structured Data
Implementing schema markup to help search engines understand the context of your content and display rich snippets (like star ratings or event details) in search results.
Content Marketing: Fuel for Your SEO Engine
Content is the heart of SEO. High-quality, engaging content like blog posts, articles, and guides is essential for attracting and retaining your audience. It establishes your business as an expert in your field and gives you more opportunities to rank for relevant keywords.
Elements for a strong content strategy
Consistency is key
By consistently creating valuable content, you build trust with your audience and give them a reason to keep coming back.
Blogging
Regularly publishing articles that answer your customers’ questions and address their pain points
Thought Leadership
If you have to include complex regulatory content, add it as a link with a brief summary. Use a customer URL so you can measure the number of visitors!
Variety
Using different content formats like videos, infographics, and case studies to appeal to a wider audience.
Link Building: Building Your Website's Authority
Link building, or off-page SEO, is the process of acquiring high-quality backlinks from other reputable websites. These links act as “votes of confidence” in the eyes of search engines, signalling that your site is a trustworthy source of information.
A strong backlink profile is one of the most powerful ranking factors and is essential for long-term SEO success.
'White-hat' Strategies:
Don't purchase links!
Although tempting, building your own backlinks means you stay in control of your website’s reputation and you won’t be penalised when link farms are taken offline/disavowed
Digital PR & Outreach
Reaching out to journalists and bloggers in your industry to feature your content or expertise.
Guest Blogging
Writing articles for other relevant websites in exchange for a link back to your site.
Creating Shareable Content:
Producing content so valuable that other people naturally want to link to it.
Local SEO: Winning in Your Area
For businesses with a physical location or serving a specific geographic area, local SEO is vital. It helps you connect with customers in your community, whether you’re in the North West or the South West.
Quick Local SEO tactics
Google Business Profile Optimisation
Creating and fully optimising your free Google Business Profile to appear in local map packs. (Don’t forget BING!)
Local Citations
Ensuring your business name, address, and phone number (NAP) are consistent across online directories.
On-line Reviews
Encouraging and managing customer reviews to build trust and social proof.
Location Based Keywords
Targeting keywords that include your city or region, such as “SEO agency Manchester.” Also be hyper local “SEO agency Rossendale”
Patience is a Virtue: SEO as a Long-Term Game
One of the most important things to understand about SEO is that it’s a marathon, not a sprint. Unlike paid advertising, results aren’t instant. It typically takes between three to six months of consistent effort to start seeing a significant return on investment.
This is because building authority, creating quality content, and earning backlinks all take time. However, the long-term benefits are immense. Once you achieve high rankings, you gain a steady stream of organic traffic that continues to deliver value over time. SEO is an investment in the sustainable growth of your business.
Get quick results in Search
Combining SEO with Paid Ads for Faster Results
While your long-term SEO strategy is building momentum, you can use paid advertising channels like Google Ads (PPC) to get more immediate results. PPC allows you to appear at the top of search results instantly, driving traffic and leads while your organic rankings improve.
Running SEO and PPC campaigns together creates a powerful synergy. The keyword data from your PPC campaigns can inform your SEO strategy, and the increased brand visibility from both channels reinforces customer trust. While PPC can be more expensive in the long run, it’s an excellent way to bridge the gap and generate revenue in the short term.
Finding Your Growth Partner
Navigating the complexities of SEO can be challenging, which is why many businesses choose to partner with an expert agency. At Ræcan, we’re a full-service marketing agency that works with a diverse range of clients, from small independents and start-ups to large international businesses.
We believe in a transparent, results-driven approach to digital marketing. Our team of specialists across the UK can help you develop a bespoke SEO strategy tailored to your unique business goals.
Ready to turn your website into a lead-generation machine? Contact us today to book an appointment and discover how we can help your business thrive online.
Questions we get asked about .......
When was the first e-mail sent
The first e-mail was sent in 1971 by Ray Thompson. In later interviews he couldn’t remember what he sent although he thought it was probably something like “qwertyuiop”
Don’t be like Ray, have a plan!
Can I use e-mail addresses I've got from a bloke in the pub?
No …
Not knowing the type of pub it is difficult to be precise but often data that is offered in dubious circumstances is stolen.
Even purchasing data from legitimate sources can be problematic! Building your own dataset is the best way to ensure quality.
We can help you build both B2B and B2C datasets book an appointment to find out more!
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Why do I need to use a platform rather than my inbox?
When you are getting started using your inbox might be fine but you probably don’t want to allow access to your inbox. Using a seperate platform is easier than building your own system and it is much cheaper!
I have an Etsy & e-Bay/Amazon shop can I use your platform?
Yes of course! You should also make sure you can contact your customers off platform. You can also control what is included in customer service and transactional e-mails.
Special offers off platform can also be promoted.
Is there a limit on the number of contacts I can have?
No. Crutially there is no limit on the number of contacts you can have. There is a limit on the number of e-mails you can send but to start with you can send 300 per day for free.
Other popular e-mail marketing platfroms place a limit on the number of contacts you can have, this causes problems if you have several sectors you provide services.
Why cant I use MailChimp
Whilst a popular platform, MailChimp has several limitations when you start building a comprehensive e-mail marketing stategy. You are also limited to the number of contacts you can have, which means you have to either delete content or move it to another platform anyway!
Can I intergrate with my website?
Probably! Let us have a quick look at your website and check
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Most websites will generate a form that can be intergrated.
Can I use this with my Shopify website?
Yes you use our platform with a Shopify website. However we would urge you consider changing to a more flexible website platform for your e-commerce business.
[LINK BUSINESS WEBSITES]
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