Ræcan use state of the art equipment to deliver sophisticated solutionsIn today’s digital world, getting your company listed in directories is straight forward, there are numerous local and industry specific listings. If you compliment your entries and cross link them you can immediately start generating interest.

Use websites like:

You can start generating enquiries make sure you are ready to deal with them. Ræcan can provide you with the help you need whilst you are starting your company, from complete automated call handling or virtual assistant to providing technical support. We can also create a database of contacts for you to use in the future to market new products or services.

Ræcan deliver Customer Surveys Our customer surveys can deliver customer insight with out taking up your time and resources, whether you are a restaurant, an engineering company or a charity, you can gain great results to help you increase your business and results.

Link your survey results and database and create a loyalty program that delivers you results.

Tagged with: , , , , , ,

Q: How do you protect your business during a recession? 

Scan this code to vist www.surveymonkey.com/s/R8KVCWC

Simple QR code allows your customers to engage with your customer survey and increases your customer data

A: Hard work and customer retention

Simples! but how do you listen to your customer with out creating massive amounts of work and taking resources away from your main line of business?
Simples! Contact us at Ræcan we can create your customer survey and loyalty program. We will compile your results and manage your data. You can change the depth of analysis and monitoring, from our standard flat rate to live full time monitoring.

You get a simple straight forward report highlighting key points and features. We can deliver real time results or produce summaries. Get instant feedback about promotions, new menus or events. Encourage your staff to promote customer feedback, offer incentives for participation maybe a prize draw or voucher?

We will supply you with code and links to add to your website and social media accounts so your customers can always give feedback. Using a QR code that can be scanned with a smart phone means your customers can interact whilst in your premise. We canRæcan Marketing Solutions customer survey and loyalty scheme create posters for you with instructions and details of your survey and loyalty scheme.

Who should have a customer survey or loyalty scheme?

Customer satisfaction applies to business, professional services, charities and the voluntary sector. Whether you are a dentist, a solicitor, an accountant, an optician, a local charity, a local authority or an international company you need to engage with your customers. Spend all you like on advertising, if your customers are not satisfied they will tell as many people as will listen, word of mouth and personal recommendation support advertising and strengthen your reputation and brand.

What should you measure?

You should set an overall question that you will constantly ask to all customers, there are numerous standards and questions, just ask and we can help you develop the right question for you. This gives you a benchmark that you can publish to your staff, link it to bonuses and performance related rewards.
For specific projects add supplementary questions but not too many you want to engage not interrogate. Make sure you get contact information and permission to use it for your loyalty program, this means you can interact directly with customers that support you and your business.

How do you deal with negative feedback ?

Not all feedback is going to be positive but that does not mean it is not valuable. Investigate what has caused the problem, evaluate the complaint and decide what action you are going to take. Do not forget to tell the customer what you have done and say thank you for their feedback!! If your customer has taken the time to tell you they have had a problem be thankful and remember they have probably told friends and family as well.

How do you deal with positive feedback?

Pat your self on the back? Well yes but be cautious and investigate! You should have a mix of feedback, you are never going to please all of the people all of the time and if you link satisfaction to staff rewards remember they could be influencing responses!
Look for patterns in behaviour, maybe there is a specific time when customers are happy whilst at another they are not.

What results will you get?

If you don’t measure your performance how will you notice it is declining? Engage your staff and customers alike, improve the whole service that you offer, continuous improvement is easier than trying to recover.
Use your loyalty scheme to promote seasonal or special events directly to your customers. Gathering feedback means you can retain up to date information that you can use to promote your business. At Ræcan we specialise in delivering promotional support and we can deliver a powerful campaign to suit your budget and needs.

Call us today to discuss how we could help you.

Tagged with: , , , , , ,

Ræcan join East Lancashire Chamber of CommerceRæcan are please to announce we are now members of the East Lancashire Chamber of Commerce.

We regularly send a representative to Chambers events, we look forward to meeting you at the next event.

Follow this link to see some of the events the Chambers are running

Tagged with: , , ,

At Ræcan Marketing Solutions Ltd we offer a full range of call centre and telemarketing functions to business on short (4 hours) to medium or full-time contracts.

In a recent survey of business leaders:

41% expect the battle to gain customers to intensify
44% expect customer retention to be crucial to business growth.
65% agree customer service is now a key market differentiator.
It is anticipated that customer turnover hit companies turnover by almost 11% during the next 3 years.

We established the business to fulfil the needs of companies, to communicate and liaise directly with new and existing customers, without significantly increasing their overheads.

Telemarketing includes outbound calls to existing or new customers, information can be updated directly into our clients databases or transferred by file. We use a call structure rather than a script for our outbound calls. This is agreed with our client in advance, to ensure we deliver a more personable service that represents our clients.

Inbound calls are directed to our dedicated trained staff and announced before they are processed. This ensures our clients customers receive a service that matches their own. We can integrate directly with our clients systems to update and maintain customer records with our customer centric.

Our services are available to clients dealing with B2B or B2C customers, we adhere to the guidelines set out by the Direct Marketing Association. If data has not been checked against the telephone preference service (TPS) suppression list, we will check before starting any outbound calling activities.

Our clients include companies in the following sectors: professional services; manufacturing; engineering; IT; distribution; public sector; leisure and charities.

We have and continue to invest in the latest technology and deliver a full range of services to our clients, from dedicated telephone numbers, automated call handling and call recording to live online interaction. When to consider a telephone answering service is up to you to decide, but remember, that customers are the lifeblood of any business.

Below are some of the activities that we usually support:

  • loyalty and membership card schemes
  • events marketing
  • building and maintain databases
  • support direct marketing campaigns
  • data entry
  • customer satisfaction surveys.

We are pleased to make an special introductory offer, for outbound calls, to all members of the East Lancashire Chamber of Commerce, details are available on our website please use this link to find the details of our offer and to register.

Tagged with: , , ,

News and updates from Ræcan Marketing Solutions. We include articles and features that could be of interest to our clients. In addition we will post features about our clients and services they are promoting.

We are predominantly a contact centre, using telemarketing and electronic marketing techniques, our services are available to clients in many different markets. Based in Rawtenstall a town in Rossendale in Pennine Lancashire, our customers come predominantly from the Northwest of England.

We provide a full contact centre service to our customers who do not have the resources necessary to staff a full time contact centre.

Tagged with: , , , ,