Customer retention is key to success

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At Ræcan Marketing Solutions Ltd we offer a full range of call centre and telemarketing functions to business on short (4 hours) to medium or full-time contracts.

In a recent survey of business leaders:

41% expect the battle to gain customers to intensify
44% expect customer retention to be crucial to business growth.
65% agree customer service is now a key market differentiator.
It is anticipated that customer turnover hit companies turnover by almost 11% during the next 3 years.

We established the business to fulfil the needs of companies, to communicate and liaise directly with new and existing customers, without significantly increasing their overheads.

Telemarketing includes outbound calls to existing or new customers, information can be updated directly into our clients databases or transferred by file. We use a call structure rather than a script for our outbound calls. This is agreed with our client in advance, to ensure we deliver a more personable service that represents our clients.

Inbound calls are directed to our dedicated trained staff and announced before they are processed. This ensures our clients customers receive a service that matches their own. We can integrate directly with our clients systems to update and maintain customer records.

Our services are available to clients dealing with B2B or B2C customers, we adhere to the guidelines set out by the Direct Marketing Association. If data has not been checked against the telephone preference service (TPS) suppression list, we will check before starting any outbound calling activities.

Our clients include companies in the following sectors: professional services; manufacturing; engineering; IT; distribution; public sector; leisure and charities.

We have and continue to invest in the latest technology and deliver a full range of services to our clients, from dedicated telephone numbers, automated call handling and call recording to live online interaction.

Below are some of the activities that we usually support:

  • loyalty and membership card schemes
  • events marketing
  • building and maintain databases
  • support direct marketing campaigns
  • data entry
  • customer satisfaction surveys.

We are pleased to make an special introductory offer, for outbound calls, to all members of the East Lancashire Chamber of Commerce, details are available on our website please use this link to find the details of our offer and to register.

Posted in Outsourcing, Surveys, Telemarketing Tagged with: , , ,